When thinking of hiring employees for marketing positions employers must consider which generations are most exposed to the ever evolving methods of marketing. Within the past 10 years, internet marketing has become an extremely viable way for any business to increase their income and in addition earn recurring customers. As an employer you may be asking yourself “What is internet marketing?” and in short internet marketing is the promotion of your product through different social avenues such as networks, forums, and niche sites. Networks such as Twitter, Facebook, Instagram, and Pinterest all have wide audiences and are niche specific, so it’s beneficial to some of research on which social network your business would thrive best in.
Upon searching for talent in marketing and posting job openings on career sites, employers must recognize that currently, enrolled students are their most viable tools in order to successfully develop a marketing strategy for their business. Since students have used social media since early adolescence, some even as early as eleven years old, they have garnered the skills to know the absolute ins and outs of every social media and networking platform. While they may have not yet used social networks as tools to promote your business, in particular, they have learned how to use hashtags, links, and keywords to gain exposure on the internet. With these tools in hand, it takes little adaptation to create a positive social media and marketing presence for your business. Students should be your prime source for marketing as they have been around the tools you need to seek new audiences the longest.
Whether you are looking for new customers or trying to stabilize your monthly income, consider hiring students for marketing positions at your business. To find out potential student candidates for your marketing positions feel free to try HireOwl, a fast growing student employment network.