Calling all college students! We have great news: You know more than you think you do.
We know that entering the world of job applications and post-graduate planning can be intimidating, especially in a market that seems more competitive than ever. How on earth do you stand a chance next to the girl who built her own digital-marketing platform at age 17? Or the guy who serves as co-president of four different career-based extracurriculars? You’ve probably had people tell you that it’s ok not to be 100 percent certain of what you want to do while you’re still in school, but sometimes it can feel like all evidence points to the contrary.
What digital natives bring to the workforce
We’re going to expand on that good news we gave you earlier: Not only do you know more than you think you do, but you also know more than many of your recruiters when it comes to digital business applications.
You have grown up curating your interests on social media, finding services that are relevant to you on mobile apps, and knowing how to operate a digital camera. You’ve shared your experiences—personal or otherwise—on your blogs and built a place to showcase them with the help of blogging platforms (or maybe even on your own hosted site). You understand the various benefits of Twitter, Facebook, Pinterest, and Instagram, and why you might choose one over the other for a particular type of post.
What you may not realize is that there is so much baked into these accomplishments that recruiters are seeking. Even if your impetus was just blogging for fun, you were developing skills that you can leverage at any job. In building up your social media accounts, you were creating a brand and demonstrating your ability to gather and engage followers. In posting regularly to your blog, you showed an ability to meet deadlines and think of new and interesting ways to discuss a certain topic. In doing even a little bit of SEO, you were becoming accustomed to how Google ranks pages.
In other words, you have already demonstrated a host of abilities that many older employees lack. Just as learning a second language is easier when you are young, so too is understanding all the ins and outs of digital and mobile technologies—the two things that have moved many businesses forward while others lag far behind.
The next time you’re applying to a job and you feel like you don’t have enough experience to even be considered, sit back and take an inventory of what you have accomplished in the digital sphere. One of the best ways to leverage your skills in a way that translates easily to recruiters is to seek part-time, short-term employment while you’re still in school. Rather than traditional internships—where there’s no promise that you’ll actually be getting applicable experience—a learn-and-earn opportunity provides you with a concrete project that you can point to in your cover letters and resumes. You’ll be creating a networking base and gathering references while test-driving certain industries and company types, all without the restrictions of a full-time, long-term job. Check out HireOwl’s job postings today and give yourself the tools you need to grow your confidence. You deserve it!